The Role of Advertising in Business Essay -- Role of Market Communicat

1.INTRODUCTION2. writings REVIEW3.RESEARCH OBJECTIVE4.SOURCES OF DATA5.RESEARCH DESIGN6.CONCLUSIONS7.BIBLIOGRAPHY 1.INTRODUCTIONAdvertising in chore is a type of marketing communication employ to encourage, persuade, or manipulate a customer to take or continue to take some action. The craved result is to drive consumer behavior with respect to a commercial offering.The primary role of advertising is to inform potential customers of the products and serve in the market and prevail on _or_ upon them to make a purchase. Through advertisements customers are informed of bleak products, their role, their benefit and the prices at which they are being made available to the customer. It is a technique used to influence peoples minds and encourage more sales. The main purpose of advertising is to deliver the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a companys services or products are the best, to enhance the image of the company, point out and create a need for their products or services, demonstrate new uses for the established ones, announce new products and programs, reinforce the individual messages of the sales people, draw customers to the business, and to hold existing customers.Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other Ps as well. Promoting ones business is the key ingredient to making ones business successful. Promotion, along with a great product, key placement, and a commonsensible price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer. 2.LITERATURE REVIEW1.Brand Equity & ... ...n their advertising strategies as on their products and servicesConsumers attitude towards advertisements varies greatlyAdvertising is considered necessary for growth and success of big companies these geezerhoodA product that is not advertised is lost on the customer .Advertising is the backbone of todays sales industry.7.BIBLIOGRAPHYDA Aaker, AL Biel- 1993- books.google.comT Meenaghan - ledger of Product & Brand Management, 1995 - emeraldinsight.comFM Scherer, D Ross - University of IllinoisWF Mueller, RT Rogers - The Review of Economics and Statistics, 1980 JSTORM Sutherland, J Galloway - Journal of Advertising Research, 1981 - sutherlandsurvey.comVA Zeithaml, MJ Bitner - 1996 - lavoisier.frbusiness-finance.blurtit.comsmallbusiness.chron.com Advertising & Marketing Advertisingwww.advertising.nsw.gov.au