Media and propaganda

The study at calcium State University, associated with allegedly paltry salaries of the staff has been covered by a number of mass communication media. The present paper is intend to compare the messages from divergent sources, analyze and find media biases and the elements of propaganda. As the preliminary results suggest, most terms are biased, and ane of them emphatically urges Ameri stomachs to support the action.The first article in the scope, written by C.Arjentera and published in the Monterey County Star places accents and emphases in quite an unusual way. For instance, the article first and foremost describes the key The Union has announced that a resuscitate, which would be the first for our system, would be a series of two-day rolling actions that would move from campus to campus sometime in April or May. work affecting all 23 including CSU-Monterey Bay (Arjentera, 2007, p. 5).Further more(prenominal), the author provides the criticism and claims of the dissati sfied faculty member who states that union is alikely to decline after the introduction of the tradition of job actions. The paper also includes the local officials, exactly presenting their views, the article implicitly claims that the administration is merely concerned nearly the deterioration of instruction quality in the university, which might appear during the strike.The true cause of the strike is presented plainly at the end of the article cogency and administrators agree CSU instructors are paid less that peers at comparable institutions in other states (Arjentera, 2007, p. 5). As one can understand, the author seems to have kept in mind the features of human perception (the leading dissever is most likely to be memorized) and deliberately placed the negative messages concerning the strike and the perceived poor originalism at the beginning, whereas the participants problem are mentioned very briefly in the concluding chapter.On the contrary, the article at NBC.com is very much more neutral and contains neither positive not negative propaganda. Its structure can be outlined in the following way 1) a brief, and comprehensive idea about the strike 2) the real completion of the problem (figures) 3) quotations of faculty members relations 4) administrations view on the problem and the statement of the need for compromise. The article seems to cover different views on the job action from positively enthusiastic to passing cautious, most importantly, at that place are real people, who stand beyond these messages We dont understand why they feel they cant make some kind of reasonable offer to us. Canton says Well what about students? How do we make them competitive?How do we make sure the faculty (is) competitive? Its not just about administrators, said San Francisco Sen.Leland Yee (http//www.nbc11.com/news, 2007). This means, the officials are in reality aware of the multiple sides of the situation and yield attention not merely to the strik ers manifested needs, defended through a degree of pressure, but also at the affirmable positive outcomes, rather than putting forth the claims like If we dont reach consensus, the quality of education will fall, implied in the previous paper.The official CSU site describes the event not merely as a PR-action, but as a pompous event John Travis, the president of the California capacity Association, called it a truly historic day (Gavios, 2007). As one can understand, due to the fact that the web-page belongs to the university, it is speculate to highlight the subjective importance of the action for the staff, rather than in broader social context. Thus, the article describes the extent of the strike and its features for instance, the author notes that the job action is not a traditional strike, as it doesnt infringe upon the students interests and implies some no withdrawal from work, merely walkouts and picketing.The implicit message in this focalize is understandable the aut hor tries to come on how the strikers care about their learners and how successfully they combine their labor with the protest. Furthermore, the paper contains no opinions of state officials and administration, narrowing the focus to few union members and the possibility of the introduction of additional efforts, if the strike at this stage is fruitless. Although this article contains trustworthy biases like shifting accents, it cannot be classified as propaganda, as it simply resembles a position statement and the extent of support the strikers have received.The final paper I would like to analyze is the article by Leland Yee, which contains the elements of explicit propaganda and is performed in extremely emotional tone, which infer the senators deep sympathy for the underpaid laborers It is no query the faculty at our state universities are voting in overwhelming numbers to go on strike. I, like many other legislators, students and taxpayers, share the facultys frustration (Ye e, 2007).The official completely consents to the participants demands, just restates them different times and argues that even the support from higher education network, which has doubled the teachers salaries over the two last years, nevertheless doesnt fill the income gap, when comparing professors from CSU and other universities. The basic message the article underlies is Well-educated and professional staff should not be discriminated and discredited with low salaries. The author finally encourages his audience to join the strike Please join us in bringing much needed transparency, accountability and public portal to our institutions of higher education by supporting SB 190 (Yee, 2007)As one can understand from this analysis, only one article contains no biases, which is the paper on NBC.com, whose author seems impartial, consistent and logical, as the article is merged very soundly the first paragraph answers all vital questions like When?, Why?, Where?, Who else is involved ? (whereas Arjenteras and Yees papers omit some of these questions in the first paragraph) in addition, the paper contains the fragments of opinions and standpoints, which are different in nature and tone. Arjenteras article contains too much words like reject or refuse as well as negative statements, pointing to the deficiencies rather than to goals and the doable steps towards compromise.Moreover, it is written in quite pessimistic spirit Union leaders dispute that most teachers would actually receive that much and disagree over a merit pay proposal (the concluding paragraph) (Arjentera, 2007, p.5). Thus, the author implies that the action is to real degree pointless. Yees and Gaviouss papers are explicitly optimistic, and both seem to take the strikers side.Although the latter(prenominal) paper is situated on CSU site, it doesnt contain any radical positions, but it can be declared as biased nonetheless, as the author doesnt include the true impact of the strike on students an d California state budget, yet he notes that the teachers will not miss many lessons. Yees paper contains explicit propaganda and the promotions of the strikers interests. Due to the fact that the author is the influential political figure, his request to support the participants is extremely strong in terms of its power over public consciousness.In conclusion, I would like to post my recommendations for citizens, who lack to learn more about the events. NBC.com has appeared the most reliable and credible source, but I wouldnt like to advertise or promote it in fact, to launch critical thinking, it would be enough to read or listen to the news from three-four different sources and think carefully not merely on the strike itself, but also consider its financial side and outcomes for the state budget as well as the possible improvement of education quality at the university.Reference listArjentera, C. (22 abut 2007). CSU faculty authorize a strike. Teachers still negotiating with c ollege system. Monterey County Herald, p.5.NBC news. (21 March 2007). Votes Are In CSU Strike Looms. Available online at http//www.nbcbayarea.com/news/Gavios, J. (22 March 2007). Faculty Union for California State U. Authorizes Rolling Walkouts if Contract Negotiations Fall. Chronicles of Higher Education. Available online at https//www2.calstate.edu/mediacenter/